Coffee Masters has gone from a scrappy upstart coffee competition to one of the premier events on both sides of the Atlantic. This popularity has seen the interest in competing skyrocket even while available spots holds fast at 24. It’s a tough ticket to get, especially when vying against multiple national Barista and Brewers Cup champions. That’s why Allegra Events—the team behind Coffee Masters—have created their first regional-style event. Taking place at the Milan Coffee Festival in Italy between November 30th and December 2nd, CMx is a national level event with the winner earning a guaranteed spot at next year’s London Coffee Masters.
Unlike previous Coffee Masters events where anyone can apply to compete, CMx Milan is only open to Italian competitors. (side note: how many times will you have to hear CMx before you starting sing the Ruff Ryders Anthem? It was two for me). The competition itself remains similar to that of other Coffee Masters; competitors will be tested in seven different disciplines: cupping, brewing, latte art, the order challenge, signature drink, espresso blend, and origin. A total of 16 baristas will face off on a Faema E71, using coffees from HMC, Gardelli, and Ditta Artigianale. The last barista standing will win the €1,000 cash prize and the coveted spot at the 2019 London Coffee Masters.
Like with all Coffee Masters events, potential candidates for CMx Milan are required to submit a one to two minute video that showcases a coffee-based signature beverage, this time “inspired by Milan,” as well as fill out an application form on the Coffee Masters website. And be Italian (read: currently living or working in Italy). Applications are currently open and due by October 19th.
For more information about CMx Milan or to apply, visit the Coffee Masters official website.
Top image via Coffee Masters
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