Join us on Tuesday, January 30th, at 8:00am PST / 4:00pm GMT for a special webinar on coffee farm profitability hosted by the SCA Sustainability Center. A panel of industry leaders will use the literature review released by the SCA at the end of 2017 as a departure point to tackle difficult questions related to the profitability of coffee farming. Do increased yields consistently correlate to profitability on coffee farms? Do price premiums for coffee taste quality justify farmer investments? What strategies are producers and buyers using to address farm profitability? What research and data is needed to support farmers and their businesses? Learn about our moderator and panelists below.
Moderator: Vera Espindola Rafael
With a Bachelor in International Business and Masters in Development Economics, Vera began her career in coffee researching the value chain of coffee for Anacafé in Guatemala. From there she moved into a role at Utz overseeing the coffee program in Africa, Asia and Latin America. Since April of 2016, Vera has worked with the Secretary of Agriculture in Mexico (SAGARPA) on its Plan for the Care of Coffee, a program initiated in October 2015. As the program’s Director of Sustainability and Shared Value, she focuses on harmonizing the elements of sustainable coffee production in the Plan as well as overseeing the market strategy for coffee, one of the Plan’s 36 strategy crops. Vera serves on the Profitability Working Group of the SCA Sustainability Center and has been a volunteer leader since October of 2015.
Panelist: Alex Keller
Alex is, first and foremost, a coffee producer and roaster. Alex has a Bachelor’s degree in Business Administration and since 1993 he has worked for Finca Santa Isabel, which is located in Santa Rosa, Guatemala and which obtained Rainforest Alliance certification in 1997 and organic certification in 2007. He has been a Director of Anacafe, the Guatemalan National Coffee Association, for 11 years and served as the organization’s Vice President in 2015 and 2016. He is also the President of Funcafe, the Vice President of Procafe, and a member of the Profitability Working Group of the SCA Sustainability Center, and in 2013 he spoke at the SCA’s Re:co Symposium about his experiences with coffee leaf rust and the challenges facing coffee producers.
Panelist: Aleco Chigounis
Aleco is the co-founder and president of Red Fox Coffee Merchants. Aleco grew up in his family’s coffee roasting business in Philadelphia, PA, learning that business from the bottom up. After completing his B.S. in International Relations at St. Joseph’s University in Philadelphia, Aleco moved to Costa Rica to work on a coffee farm. After four months, Aleco moved down the mountain to San Jose where he embarked on a 4-year stint working for trading houses including the Neumann Kaffee Gruppe. After leaving Costa Rica, Aleco spent a year working with Ric Rhinehart in L.A. before serving as Chief Coffee Buyer for Stumptown Coffee Roasters in Portland, OR. He moved to California in March 2012 to join the buying team at Coffee Shrub and Sweet Maria’s. Aleco opened the doors to Red Fox Coffee Merchants on January 1, 2014.
Can’t make it to the webinar? Email us your questions at email@example.com and we’ll include them in the session. A recording of the webinar will be made available here on SCA News.
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