2017 was mostly terrible, and 2018 might be the death of us all, but not everything is bleak. Everyone has their own little list of stuff to look forward to, and let us bring a cool new one to your attention. This coming March, Sprudge has partnered with SXSW—America’s foremost collection of cutting edge film, music, tech, arts and food culture—to bring you the fest’s first-ever coffee exhibition. Dubbed the “Roasters Village,” it’ll happen March 9th-12th as part of SouthBites, SXSW’s innovative food programming and flavor culture exhibition.
We’ve worked behind the scenes with SXSW over the last few months to co-curate a killer line-up of coffee exhibitors at the event, and we’re thrilled be able to share this info with you now. It’s starting small this year—just a dozen or so brands are able to exhibit—with an eye towards growing coffee’s presence at SXSW in the years to come. Confirmed exhibitors for the 2018 event include Intelligentsia Coffee, Swiss Water Decaf, Irving Farm Coffee Roasters, Deadstock Coffee, Slingshot Coffee, Five Elephant Coffee, and many more. A full list of exhibitors will be announced by the festival in the coming days.
We’re also getting involved on the programming track as well. On March 12th, Sprudge co-founder Jordan Michelman will moderate a panel featuring author Dave Eggers and Mokhtar Alkhanshali, the subject of Eggers’ new book, “The Monk of Mokha.” More info on the panel is available here as part of the festival’s Food lecture track.
We sincerely hope you can join us in Austin for SXSW 2018! We’ll be covering the event live from Austin as part of our partnership with SXSW, so look forward to exclusive interviews, live social media coverage, podcast episodes, off-site parties, and much more from the event in March. And breakfast tacos. So many breakfast tacos.